This paper aims to provide an integrative review of the experiment-based literature on the
antecedents of initial trust in a business-to-consumer (B2C) e-commerce setting. To that end …

Live streaming has recently become a popular direct selling channel which offers small, self-
employed sellers unseen levels of consumer interaction and engagement. While the extant …

To enhance social media users' shop** experiences, social media platforms launched an
online shop** feature–the checkout button–allowing users to browse new products …

ABSTRACT E-retailers are embracing new digital marketing strategies to provide more
authentic information to their customers. This research examines the impact of live video …

In the last decades, numerous food scandals have attracted policy makers' interest and
subsequently induced retailers to actively improve food safety. Blockchain technology allows …

Nowadays, companies know that kee** customers engaged is essential to increase their
loyalty. The main goal of this study is to understand the impact of gamification and reputation …

This study develops and validates a scale of Social Service Robot Interaction Trust (SSRIT)
that measures consumers' trust toward interaction with AI social robots in service delivery …

While the presence of the term “Artificial Intelligence (AI)” in a product description may be
viewed as a sign of that product having advanced capabilities and features, it may also …

How does online information influence investor decisions? Funders or investors have
access to a variety of information about a project or product when they make investment …

Despite the rapid increase in online shop**, the literature is silent in terms of the
interrelationship between perceived risk factors, the marketing impacts, and their influence …