Highlights•Strong, positive relationships are not as frequent as marketers would like.•The
formation of strong bonds brings unanticipated risks for consumers and brands.• …

Relational orientations vary across customers, so marketing activities should be customized
to individual customers or market segments. However, little is known about the underlying …

Social media influencers as human brands: an interactive marketing perspective | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

This paper aims to examine the mechanisms and boundary conditions that underlie the
relationship between perceived environment specific servant leadership (ESSL) and …

Partner phubbing (Pphubbing) can be best understood as the extent to which an individual
uses or is distracted by his/her cell phone while in the company of his/her relationship …

The sharing norm has enabled many of unused resources revamped and returned with
some value to both travelers and local communities in the sharing economy. Airbnb requires …

Purpose The purpose of this study is to investigate the relationships between brand
attachment and consumers' positive and negative behaviours. Furthermore, this study …

The dialogue between social perception and consumer–brand relationship theories opens
new opportunities for studying brands. To advance branding research in the spirit of …

The authors assess the extant research in the area of celebrity endorsement and point out
the need for continuing research in celebrity marketing. Suggestions for future research are …

This study examines the effects of green practices on the development of consumers' store
attachment in coffee shops and the role of consumers' store attachment in predicting loyalty …