Research on social values has been shown to be beneficial in market segmentation. This
article describes the List of Values (LOV), a methodology that may allow comparison and …

An area of continuing interest to academics and practitioners alike is how consumers' choice
of products may be influenced by the human values that they support. The present article …

In this book leading scholars and practitioners present the latest research and theory in
customer satisfaction and services marketing with a wealth of stimulating ideas. Topics …

Building customer relationships is a top priority in many firms. This study examines the
benefits customers receive from relationships with clothing/accessories salespeople. We …

The study investigated the effects of perceived product quality and overall satisfaction on
purchase intentions. Moreover, the direct and indirect effects of values and involvement on …

The importance of signs and symbols has been widely recognized, but only a handful of
consumer researchers have developed theory and research programs based on semiotics …

Abstract In 1968 and 1971, the National Opinion Research Center (NORC) obtained
national data for rankings of 18 terminal and 18 instrumental values. In 1974 and 1981, the …

Two methods of measuring consumer values, the List of Values and the Rokeach Value
Survey, are compared. Both involve some social desirability responding but both have …

Researchers in all management specialties have discussed and investigated the important
role values play in personal and organizational phenomena. However, because research on …

The authors argue that commonly used ranking and rating methods of value surveys may
have low validity in cross-cultural value comparisons because participants' reports about …