Purpose The purpose of this study is to present a holistic review of journal articles on value
cocreation in the tourism and hospitality field. By distinguishing similarities and differences …

Based on a decade of research by two leading action sports scholars, this book maps the
relationship between action sports and the Olympic Movement, from the inclusion of the first …

The process of product design specification is subjective in nature and this motivates the
application of approaches and methods to make it explicit. Among the available approaches …

This paper explores a theoretical and empirical discussion of the ability of business form a
particular sector to transition towards sustainability. The paper contextualises the discussion …

Surfing and Sustainability presents a new way of understanding the impact of surfing on the
environment, society and the economy, providing important insights into the field of …

Advancing an emergent scholarship on brands as having spatial and scalar effects, this
paper examines the brand as an assemblage. In doing so, it focuses on youth engagement …

Economic geographers have extensively acknowledged the importance of the cultural
industries to many regional economies and have begun to establish that these industries …

This article explores how female recreational surfers in southern Spain experience a
marginalized status within the male-dominated sport of surfing. The main objective is to …

Since the 1990s, creative industries have been promoted as sources of economic growth
and investment, and as remedies for urban and regional decline. We focus on creative …

The main objective of this paper is twofold, examine the tribal branding theory in a
qualitative empirical manner addressing Spaniards surfers as consumers; and, explore the …