The endowment effect is the tendency for people who own a good to value it more than
people who do not. Its economic impact is consequential. It creates market inefficiencies and …

A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

English summary: This standard work not only gives an academically sound but also a very
clear introduction to consumer behaviour. This 8th edition has been fully revised: Apart from …

In this paper, the authors review current literature on retail formats and propose a new
customer-centric framework for retailers to focus on as they continue to innovate and evolve …

Research on promotion mix and brand equity remains fragmented and piecemeal.
Moreover, a joint study of the two marketing concepts in a low involvement product setting is …

Managers desiring to protect information systems must understand how to most effectively
motivate users to engage in secure behaviors. Information security researchers have …

The marketing literature uses regression models based on observational data for causal
inferences. Endogeneity issues are a threat to inferring causal effects. Endogeneity—the …

Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shop** experiences, businesses today use algorithms …

This study explores the relationships between two central elements of marketing
communication programs—advertising and sales promotions—and their impact on brand …

We present an empirical framework for creating dynamic coupon targeting strategies for high-
dimensional and high-frequency settings, and we test its performance using a large-scale …