Portraying of Latin American women in Falabella's Instagram: Stereotypes and sexual objectification theory

M Mensa, L Vargas-Bianchi - Communication and applied technologies …, 2022 - Springer
This study examines the portrayals of women by the department store brand Falabella on
Instagram. Falabella is one of the largest retailers in Latin America with shops in several …

[HTML][HTML] A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna

R Ma - Open Journal of Social Sciences, 2024 - scirp.org
In today's highly competitive fashion industry, luxury menswear brands are constantly
seeking innovative ways to establish and maintain a unique brand image to attract …

Social media and consumer behaviours toward luxury fashion brands: a study of Chinese consumers and the influence of online reviews

X Zhang - 2024 - figshare.le.ac.uk
This thesis focuses on the influence of social media on the behaviour of Chinese consumers
toward luxury fashion brands. Since the establishment of the country and social media, the …

Online Luxury Consumer's Brands Loyalty among Bangladeshi Women in East London

A Rahman - Transnational Business and Management, 2023 - journals.tplondon.com
The advent of advanced technology has revolutionized online business, significantly
impacting the luxury clothing market. Women of Bangladeshi heritage in East London …