Purpose Anthropomorphism plays a crucial role in the deployment of human-like robots in
hospitality and tourism. This study aims to propose an anthropomorphism-based typology of …

Purpose Given that Chinese brands and products are widespread in the global market, this
paper aims to examine the effect of Chinese brand origin salience (vs not) on brand …

Across two studies (Total N= 1,659), we found evidence for cultural differences in attitudes
toward socially bonding with conversational AI. In Study 1 (N= 675), university students with …

Smartwatches are one of the increasingly ubiquitous smart devices in our lives today.
However, unlike other devices, they are closely connected to their user with non-verbal …

Purpose People frequently experience a conflict between immediate pleasure and long-term
health when consuming healthy food. This study investigates how anthropomorphizing …

Service industries are increasingly utilizing service robots to substitute or collaborate with
human service providers. Extant literature mainly focuses on studying the usability of service …

While previous studies have examined the influence of store atmospherics and social factors
independently, limited research has investigated their synergistic impacts across cultures. In …

Anthropomorphism in product marketing is particularly prevalent in Eastern versus Western
marketplaces, potentially driven by a cultural preference. This trend may extend to the …

The aim of the article was to identify and assess the motives for building relationships
between Generation Z customers and businesses via YouTube in Poland and Great Britain …

This is the definition of 'Anthropomorphism'in the book 'Elgar Encyclopedia of Consumer
Behavior'. Modern commercial landscapes are characterized by rapidly evolving markets …