Gen Z stands out as a new age learner group in the context of open and distance learning.
Research shows that Gen Z has different needs and expectations form their predecessors; …

Tech-savvy Generation Z will dominate the global population. Thus, in order to stay
competitive, it is essential for a business that targets this demographic to understand this …

This study uses the Theory of Reasoned Action (TRA) model combined with risk perception
variables to examine the intention to study using Zoom during the SARS-CoV-2 pandemic …

El análisis generacional juega un papel trascendental en el comportamiento del
consumidor porque ayuda a segmentar y analizar la decisión de compra; y además la …

The present research explores the behavioral perspective of the millennial generation on
job pursuit intention on Multi-Level Marketing companies through social media. Theory of …

Current students of higher education institutions are referred to as digital natives and so they
are expected to have a good level of digital competence. The aim of the paper is to examine …

This research is aimed at exploring the influencing factors of users' behavioral intention
toward the Nike Training Club (NTC) app, using the decomposed theory of planned …

The COVID-19 pandemic has led to an increase in the use of personal protective equipment
and single-use plastics, which has exacerbated plastic littering on land and in marine …

The aim of this research is to examine the marketing strategies to Generation Z, social media
cognitive engagement, social media influencer, perceived corporate social responsibility …

La generación Z se caracteriza por su competencia digital, gran movilidad y uso de las
redes y medios sociales (MMSS). Esta investigación analiza las actividades de consumo …