One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

Purpose The purpose of this paper is to present a review of the foodservice and restaurant
literature that has been published over the past 10 years in the top hospitality and tourism …

Psychological distance is “a subjective experience that something is close or far away from
the self, here, and now”(Trope & Liberman 2010, p. 440). This research investigates heritage …

This research investigated hospitality consumers' relative preferences for utilitarian or
hedonic value under COVID-19 pandemic conditions. A series of four experiments and one …

In response to the increasing demand for organic food, restaurants have begun to add such
options to their menus. To illuminate the impact of organic food choices in a restaurant …

Ugly food refers to vegetables and fruits that are oddly shaped, colored, or sized. Ugly food
is typically thrown out, which represents a significant amount of food waste. This study aimed …

Empirical evidence has demonstrated that customers often share diverse, and sometimes
even conflicting, eWOM information on various social platforms, bringing new challenges to …

Although green practice is increasingly adopted in the restaurant industry, there is still little
research in terms of investigating the impacts of green practice on customer satisfaction …

Purpose This study identifies an effective communication strategy for promoting restaurants'
green efforts to customers by using different types of green advertisement messages. This …

Purpose Communication about sustainability in fashion is complex. While fashion
businesses have increasingly sought to manage their sustainability practices, their …