Artificial intelligence or human: when and why consumers prefer AI recommendations
F **, X Zhang - Information Technology & People, 2025 - emerald.com
Purpose Artificial intelligence (AI) is revolutionizing product recommendations, but little is
known about consumer acceptance of AI recommendations. This study examines how to …
known about consumer acceptance of AI recommendations. This study examines how to …
Driving consumer value co-creation and purchase intention by social media advertising value
Social media advertisement (ad) is a growing phenomenon designed to reach and engage
customers. However, despite their continued adoption, less remains known regarding the …
customers. However, despite their continued adoption, less remains known regarding the …
Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition
A growing body of research has shown that while computers can effectively detect fake
reviews, humans are no more accurate than chance. Since consumers strongly trust online …
reviews, humans are no more accurate than chance. Since consumers strongly trust online …
Analysing workplace spirituality as a mediator in the link between job satisfaction and organisational citizenship behaviour
Purpose Without competent and talented employees, no organisation can grow and sustain
for a long time. It becomes essential for every organisation to retain and satisfy the …
for a long time. It becomes essential for every organisation to retain and satisfy the …
Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises
Purpose Over time, the concept of word of mouth (WOM) has spread beyond marketing into
other disciplines. This is because WOM is important in decision-making at both the …
other disciplines. This is because WOM is important in decision-making at both the …
Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship
This study investigates how industry characteristics affect the relationships between
customer satisfaction, commitment, and positive word-of-mouth (PWOM) intention …
customer satisfaction, commitment, and positive word-of-mouth (PWOM) intention …
Toward a better understanding of the attitude–behavior gap in organic food conative loyalty: a moderation and moderated mediation analysis
T Anisimova, J Weiss - Asia Pacific journal of marketing and logistics, 2023 - emerald.com
Purpose Previous research has found mixed evidence of an attitude–behavior gap in
organic food consumption. However, the complex mechanisms underlying this gap warrant …
organic food consumption. However, the complex mechanisms underlying this gap warrant …
Reducing resistance to sponsorship disclosure: the role of experiential versus material posts
Despite the growing relevance of influencer marketing, recent research suggests that
consumers have negative reactions to social media ads. Our research investigates how …
consumers have negative reactions to social media ads. Our research investigates how …
Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in others
Consumers feel envious of others more frequently than ever as they are constantly exposed
to the purchases of others through social media. The extant literature is divided on whether …
to the purchases of others through social media. The extant literature is divided on whether …
The role of information sources on tourist behavior post-earthquake disaster in Indonesia: A Stimulus–Organism–Response (SOR) approach
P Pahrudin, TH Hsieh, LW Liu, CC Wang - Sustainability, 2023 - mdpi.com
The earthquake disaster has an impact on tourist visit intention. This study aims to
investigate tourist behavior in the post-earthquake disaster linkage between information …
investigate tourist behavior in the post-earthquake disaster linkage between information …