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The nature and fundamental elements of digital service innovation
Purpose This paper addresses the growing fragmentation between traditional and digital
service innovation (DSI) research and offers a unifying metatheoretical framework …
service innovation (DSI) research and offers a unifying metatheoretical framework …
Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline
This manuscript addresses growing concerns about the impact and relevance of the
marketing discipline and its ability to replicate itself through common theoretical, empirical …
marketing discipline and its ability to replicate itself through common theoretical, empirical …
Customer experience orientation: Conceptual model, propositions, and research directions
Many firms are adopting customer experience management as a route to differentiation, but
experience management in practice has only begun to be explored. Using a strategic …
experience management in practice has only begun to be explored. Using a strategic …
Sha** circular service ecosystems
The circular economy (CE) presents an alternative perspective to the linear take-make-use-
dispose model prevalent in industrial value chains. CE envisions economies operating like …
dispose model prevalent in industrial value chains. CE envisions economies operating like …
Well-being co-creation in service ecosystems: a systematic literature review
Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …
prevalence of the service-dominant logic in services marketing literature, increased …
Advancing service-dominant logic with systems thinking
Service-dominant (SD) logic, introduced by Vargo and Lusch (2004), set in motion a
potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …
potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …
Abstract The role of Frontline Employees'(FLEs) motives in determining customer Value Co-
Creation (VCC), attitude, and behavior is studied less. Following social exchange theory, the …
Creation (VCC), attitude, and behavior is studied less. Following social exchange theory, the …