The nature and fundamental elements of digital service innovation

SL Vargo, JA Fehrer, H Wieland… - Journal of Service …, 2024‏ - emerald.com
Purpose This paper addresses the growing fragmentation between traditional and digital
service innovation (DSI) research and offers a unifying metatheoretical framework …

Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline

SL Vargo, H Wieland, M O'Brien - Journal of Business Research, 2023‏ - Elsevier
This manuscript addresses growing concerns about the impact and relevance of the
marketing discipline and its ability to replicate itself through common theoretical, empirical …

Customer experience orientation: Conceptual model, propositions, and research directions

F Arkadan, EK Macdonald, HN Wilson - Journal of the Academy of …, 2024‏ - Springer
Many firms are adopting customer experience management as a route to differentiation, but
experience management in practice has only begun to be explored. Using a strategic …

Sha** circular service ecosystems

JA Fehrer, JA Kemper, JJ Baker - Journal of Service …, 2024‏ - journals.sagepub.com
The circular economy (CE) presents an alternative perspective to the linear take-make-use-
dispose model prevalent in industrial value chains. CE envisions economies operating like …

Well-being co-creation in service ecosystems: a systematic literature review

M Landry, O Furrer - Journal of Services Marketing, 2023‏ - emerald.com
Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

Advancing service-dominant logic with systems thinking

E Jaakkola, V Kaartemo, J Siltaloppi… - Journal of Business …, 2024‏ - Elsevier
Service-dominant (SD) logic, introduced by Vargo and Lusch (2004), set in motion a
potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …
M Amin, I Khan, A Shamim, DH Ting, A Jan… - Journal of Retailing and …, 2024‏ - Elsevier
Abstract The role of Frontline Employees'(FLEs) motives in determining customer Value Co-
Creation (VCC), attitude, and behavior is studied less. Following social exchange theory, the …