This research aims to explore the field of mobile data services and discover factors that
influence their adoption. It constitutes a systematic literature review of 80 primary studies …

With the rapid development of technology and increasing growth of smartphone users, the
use of mobile advertising has become an optimal method for marketing. Advertising …

Nowadays, conducting retail activities through the use of mobile devices are very common
among the internet entrepreneurs or cyberpreneurs in Malaysia. The emergence of various …

Myanmar has been affected the worldwide COVID-19 pandemic and the second wave,
started on 16 August, dramatically increased the number of positive cases compared to the …

Technological evolution has a strong impact in many aspects of our daily lives: from turn
control systems in hospitals or supermarkets, to ticketing machines in subway stations that …

The study is regarding analyzing the factors affecting customer experience of e-commerce in
Pakistan through the quality of the product, safety of application, delivery guarantee, and …

India is surge to be digitally advanced economy. Digital technologies are establishing its
major presence in the digital marketing. Advertisers have used digital marketing to present …

This paper examines factors influencing on-line customers' behaviour with an emphasis on
trust and security. Based on previous studies on this topic, trust and security were chosen as …

The rapid proliferation of mobile devices worldwide has created new opportunities for
organisations to communicate with their customers at anytime, anywhere. The use of the …

This study's objective is to enclose the theoretical approaches used in the research of
customer behaviour in marketing with the goal of providing a review of the most relevant …