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What is qualitative research? An overview and guidelines
This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …
role in dissecting complex social phenomena and providing in-depth, human-centered …
[HTML][HTML] Social media influencer over-endorsement: Implications from a moderated-mediation analysis
The surge in social media's popularity has catalyzed the emergence and growth of social
media influencers (SMIs) and their pivotal role in marketing strategy. This study examines …
media influencers (SMIs) and their pivotal role in marketing strategy. This study examines …
Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024
Purpose Augmented reality (AR) is revolutionizing the tourism and hospitality industry by
offering immersive experiences as well as creating more engaging, informative and …
offering immersive experiences as well as creating more engaging, informative and …
Integrating technology acceptance model and value-based adoption model to determine consumers' perception of value and intention to adopt AR in online shop**
Purpose This study is among the first to integrate the technology acceptance model (TAM)
and value-based adoption model (VAM) in the context of augmented reality (AR) shop**. It …
and value-based adoption model (VAM) in the context of augmented reality (AR) shop**. It …
Customer-centric virtual reality applications adoption in the hospitality industry: quality-value-based adoption model
Purpose The massive adoption of virtual reality (VR) applications has started since the
COVID-19 pandemic, and until now, VR applications are still being used. However, there is …
COVID-19 pandemic, and until now, VR applications are still being used. However, there is …
Place attachment theory and virtual reality: the case of a rural tourism destination
Purpose The purpose of this study is to explore from a place attachment (PA) theory
perspective the extent to which and how, a fully immersive virtual reality (VR) experience …
perspective the extent to which and how, a fully immersive virtual reality (VR) experience …
Marketing applications of emerging technologies: A systematic literature review
In today's global environment, integrating emerging technologies has become a necessity.
This book explores the intersection of technology and marketing, providing an overview of …
This book explores the intersection of technology and marketing, providing an overview of …
Refocusing on the start and end of tourists' decision-making: Measuring thresholds and information loop limits
R Fang, L Pan - Tourism Management, 2024 - Elsevier
In this era of abundant travel-related information, tourist decision-making processes have
become increasingly complex and nonrational. This study focuses on the initiation and …
become increasingly complex and nonrational. This study focuses on the initiation and …
[HTML][HTML] Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs
The last decade has seen major transformations in the tourism sector, influenced by
changes in consumer behaviour and the integration of technology. The Metaverse has …
changes in consumer behaviour and the integration of technology. The Metaverse has …
Seeing isn't always believing: Exploring the influence of misleading photos on consumer responses in hotel industry
This study examines the impact of misleading photos on consumer's regret, distrust, and
anger, leading to negative word-of-mouth communication. Using a scenario-based …
anger, leading to negative word-of-mouth communication. Using a scenario-based …