What is qualitative research? An overview and guidelines

WM Lim - Australasian Marketing Journal, 2024‏ - journals.sagepub.com
This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …

[HTML][HTML] Social media influencer over-endorsement: Implications from a moderated-mediation analysis

CW Cheah, KY Koay, WM Lim - Journal of Retailing and Consumer …, 2024‏ - Elsevier
The surge in social media's popularity has catalyzed the emergence and growth of social
media influencers (SMIs) and their pivotal role in marketing strategy. This study examines …

Augmented reality technology in tourism and hospitality research: a review from 2010 to 2024

MR Jalilvand, H Ghasemi - Journal of Science and Technology Policy …, 2024‏ - emerald.com
Purpose Augmented reality (AR) is revolutionizing the tourism and hospitality industry by
offering immersive experiences as well as creating more engaging, informative and …

Integrating technology acceptance model and value-based adoption model to determine consumers' perception of value and intention to adopt AR in online shop**

ZJ Lai, MK Leong, KL Khoo, SK Sidhu - Asia Pacific Journal of …, 2024‏ - emerald.com
Purpose This study is among the first to integrate the technology acceptance model (TAM)
and value-based adoption model (VAM) in the context of augmented reality (AR) shop**. It …

Customer-centric virtual reality applications adoption in the hospitality industry: quality-value-based adoption model

W Rafdinal, N Wibisono, L Setiawati - Journal of Hospitality and …, 2024‏ - emerald.com
Purpose The massive adoption of virtual reality (VR) applications has started since the
COVID-19 pandemic, and until now, VR applications are still being used. However, there is …

Place attachment theory and virtual reality: the case of a rural tourism destination

C Pantelidis, MC tom Dieck, TH Jung… - International Journal of …, 2024‏ - emerald.com
Purpose The purpose of this study is to explore from a place attachment (PA) theory
perspective the extent to which and how, a fully immersive virtual reality (VR) experience …

Marketing applications of emerging technologies: A systematic literature review

M Aarabe, NB Khizzou, L Alla… - AI and data engineering …, 2024‏ - igi-global.com
In today's global environment, integrating emerging technologies has become a necessity.
This book explores the intersection of technology and marketing, providing an overview of …

Refocusing on the start and end of tourists' decision-making: Measuring thresholds and information loop limits

R Fang, L Pan - Tourism Management, 2024‏ - Elsevier
In this era of abundant travel-related information, tourist decision-making processes have
become increasingly complex and nonrational. This study focuses on the initiation and …

[HTML][HTML] Satisfaction and performance expectations for the adoption of the metaverse in tourism SMEs

P Ledesma-Chaves, E Gil-Cordero… - Journal of Innovation & …, 2024‏ - Elsevier
The last decade has seen major transformations in the tourism sector, influenced by
changes in consumer behaviour and the integration of technology. The Metaverse has …

Seeing isn't always believing: Exploring the influence of misleading photos on consumer responses in hotel industry

KA Khan, F Ali, U Khan, D Sun, S Alotaibi - International Journal of …, 2024‏ - Elsevier
This study examines the impact of misleading photos on consumer's regret, distrust, and
anger, leading to negative word-of-mouth communication. Using a scenario-based …