The tourism sector is presently facing new challenges resulting from the increasing
digitalization of society. Boosted by industry 4.0, new tourism dynamics are emerging …

Purpose The purpose of this paper is to analyse the future of the implementation of artificial
intelligence (AI) technologies in services experience provided by cultural institutions (eg …

Innovations are often introduced to inspire people's motivation and help them develop
beneficial behaviour, both individually and collectively, and gamification is currently …

Purpose This research aims to answer two major research questions related to the COVID-
19 crisis from a longitudinal approach: What is the revenue management (RM) role during …

In recent years, cultural tourism has increasingly embraced museum visits. Museums serve
as both cultural heritage guardians and integral parts of tourist destinations, significantly …

The support and participation of local stakeholders in tourism development and the
conservation of World Heritage Sites is a fundamental requisite for the sustainable …

Attribute evaluation provides an understanding of the perceived quality and subjective value
of the museum visitor experience. The principal contribution of this paper is to analyze the …

The idea and the content of the term 'site museum', and more specifically of an
'archaeological site museum', is a complex combination of the notions of 'site','museum', and …

Railway museums, despite being one of the most relevant dimensions of railway tourism,
present a limited number of studies, which is even more evident in the case of research on …

THE ROLE OF ELECTRONIC WORD OF MOUTH COMMUNICATION IN UNDERSTANDING
THE VISITOR EXPERIENCE: A CASE STUDY OF THE TROY MUSEUM Page 121 THE ROLE …