Thinking outside the 'box': A discussion of sports fans, teams, and the environment in the context of COVID-19
In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …
global pandemic. The paper looks at the impact of sport stadium closures from three …
New media, digitalization, and the evolution of the professional sport industry
J Zheng, DS Mason - Frontiers in Sports and Active Living, 2022 - frontiersin.org
The professional sport industry achieved tremendous success in the traditional broadcast
media age, established a multi-sided market and an effective business model for revenue …
media age, established a multi-sided market and an effective business model for revenue …
Affective outcomes of membership in a sport fan community
In this mini-review, we shed light on the important, yet under researched topic area in sport
management–understanding the role that emotion plays for members of sport fan …
management–understanding the role that emotion plays for members of sport fan …
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
Purpose The purpose of the paper is to contribute to the extant sport marketing literature by
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
Engaging fans through social media: implications for team identification
Purpose The ubiquity of social media provides sport organizations with opportunities to
communicate with fans and as a result, potentially strengthen team identification. The …
communicate with fans and as a result, potentially strengthen team identification. The …
Investigating the role of fan club membership on perceptions of team brand equity in football
Researchers have suggested that brand equity is vital for professional sport teams by
focusing on the examination of sport fans in general. The current study aims to examine the …
focusing on the examination of sport fans in general. The current study aims to examine the …
[HTML][HTML] The impact of brand communities on public and private brand loyalty: A field study in professional sports
This research examines the role that brand community plays in the relationship between
brand identification and brand loyalty. A theoretical framework was developed and tested …
brand identification and brand loyalty. A theoretical framework was developed and tested …
Exploring customer-to-customer value co-creation platforms and practices in team sports
S Uhrich - Value co-creation in sport management, 2017 - taylorfrancis.com
The consumption of team sports is highly popular and economically relevant. For example,
football (soccer)–the most popular team sport in Europe–generated a revenue of€ 16.9 …
football (soccer)–the most popular team sport in Europe–generated a revenue of€ 16.9 …
The development and change of brand associations and their influence on team loyalty over time
The importance of team brand associations in sport management research is well
documented, but the formation and stability of these associations has not been investigated …
documented, but the formation and stability of these associations has not been investigated …
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
JC Machado, CC Martins, FC Ferreira… - International Journal of …, 2020 - emerald.com
Purpose Social network sites are key marketing tools that allow brands to connect and
engage with consumers. However, there is still a lack of evidence of their value for football …
engage with consumers. However, there is still a lack of evidence of their value for football …