This paper analyzes and critically discusses the state of the art of the trade fair scientific
literature. The study adopts a systematic literature review, performed through a comparison …

The trade show marketing literature has been growing over the past decades, attracting a
steady stream of research and journal publications. However, this body of research has not …

Due to the complexity, high-risk and conservative character of construction companies,
advanced digital technologies do not become widely adopted in the short term, while …

Despite the growing importance of brand experience and event marketing, research
addressing what constitutes brand experience in an event marketing context is scarce. The …

The strategies used by vendors to disseminate information about new construction site
technologies such as robotics, drones, and driverless excavators are important in their …

Purpose Applying stakeholder theory in the trade show industry, this paper aims to examine
the effects of the key stakeholders' perceptions on trade show exhibitors' positive behavioral …

This study examines the key survival factors in the exhibition industry. Secondary data were
collected from 656 exhibitions held in China from 1981 to 2019. The results of Kaplan-Meier …

This study aims to investigate how conventions and exhibitions attract exhibitors and the
effects of exhibition attendance on business performance. For this purpose, this study …

Purpose–The purpose of this study is to integrate divergent discussions located within the
marketing, economic geography and economic sociology literature about trade fairs and …

Despite widespread recognition of trade shows as a vehicle to provide services to visitors by
exhibitors, there is a paucity of research in this area of special interest. Drawing on the …