The present study reconceptualises the brand story based on market-related cues. Utilizing
a mixed-method research design, which involves a qualitative and quantitative approach …

The purpose of this study was to explore how a regional brand can be co-created among
different cities by employing the concept of place branding and brand culture. The Andaman …

ABSTRACT UNESCO World Heritage Sites are protected areas within a city that require
responsible preservation and offer economic benefits to the local community. In today's …

This study investigated the factors that influence the use of urban green open spaces by the
elderly population in Enugu urban, south-east Nigeria. The data were derived from a survey …

Behavioural economics is an emerging phenomenon within the tourism discourse, more-so
within the African tourism context. The present paper hypothesises the influence of country …

Литературни наводи потврђују да је повезаност пољопривреде, угоститељства и
туризма у истраживачком фокусу. То потврђују публиковани научни радови у …

The individuality of the traveller can be used to more e ႇ ectively market South $ frica as a
destination. The aim of this paper is thus to investigate whether and how the gender and age …