Marketing analytics: The bridge between customer psychology and marketing decision‐making
As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …
Examining the impact of artificial intelligence and internet of things on smart tourism destinations: A comprehensive study
This research focuses on the high urgency of utilizing Artificial Intelligence (AI) and the
Internet of Things (IoT) to enhance Smart Tourism Destinations (STDs). The integration of AI …
Internet of Things (IoT) to enhance Smart Tourism Destinations (STDs). The integration of AI …
[HTML][HTML] Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces
A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals
worldwide can engage, interact, communicate, transact, and exchange information in real …
worldwide can engage, interact, communicate, transact, and exchange information in real …
Machine learning for sustainable development: leveraging technology for a greener future
Purpose From a technological determinist perspective, machine learning (ML) may
significantly contribute towards sustainable development. The purpose of this study is to …
significantly contribute towards sustainable development. The purpose of this study is to …
Leveraging technological readiness and green dynamic capability to enhance sustainability performance in manufacturing firms
Purpose This research explains the critical role of technological readiness and green
dynamic capabilities in enhancing the sustainability performance of manufacturing firms …
dynamic capabilities in enhancing the sustainability performance of manufacturing firms …
Synergistic assessment of multi-scenario urban waterlogging through data-driven decoupling analysis in high-density urban areas: A case study in Shenzhen, China
Extreme meteorological events and rapid urbanization have led to serious urban flooding
problems. Characterizing spatial variations in flooding susceptibility and elucidating its …
problems. Characterizing spatial variations in flooding susceptibility and elucidating its …
Assessing the usage of ChatGPT on life satisfaction among higher education students: The moderating role of subjective health
OpenAI's ChatGPT is a widely used artificial intelligence tool that has recently experienced
rapid growth and widespread adoption. ChatGPT enhances digital accessibility …
rapid growth and widespread adoption. ChatGPT enhances digital accessibility …
Factors impacting cybersecurity transformation: An Industry 5.0 perspective
The gamut of emerging technologies from Industry 4.0 provided businesses with potential
opportunities to create new models of products and services. However, the cybersecurity …
opportunities to create new models of products and services. However, the cybersecurity …
Assessing the intention to adopt computational intelligence in interactive marketing
Interactive marketing (IM) can be used by e-commerce businesses to provide interactive and
personalised experiences to e-customers by building sustainable relationships and …
personalised experiences to e-customers by building sustainable relationships and …
Role of digital transformation for sustainable competitive advantage of SMEs: a systematic literature review
H Lu, MS Shaharudin - Cogent Business & Management, 2024 - Taylor & Francis
The digital revolution has fundamentally changed how businesses create value. Small and
medium enterprises (SMEs), with their limited resources, must adapt to this new landscape …
medium enterprises (SMEs), with their limited resources, must adapt to this new landscape …