This article outlines the Sexual Health Model and its application to long-term HIV prevention
through comprehensive, culturally specific, sexuality education. Derived from a sexological …

During the past decade, one topic, perhaps more than any other, has been the focus of
considerable research attention in the marketing/advertising literature. That topic is attitude …

The one black doctor who lives in an exclusive white suburb and the few African American
lawyers who work at a large firm are not representative of the black middle class overall. The …

Capitalism and slavery stand as the two economic phenomena that have most clearly
defined the United States. Yet, despite African Americans' nearly $500 billion annual …

This manuscript examines whether the strength of ethnic identity influences black and white
adolescents' responses to advertisements featuring models of different races. The …

Previous cross-cultural research has demonstrated a consistently positive effect of brand
globality on consumer perceptions, attitudes, and purchase intentions. The authors evaluate …

It is a truism that successful persuasive messages should be adapted to audience values. A
substantial research literature-not previously systematically reviewed-has examined …

African-American women recruited from low-income housing projects in Chicago (N= 106)
were randomly assigned to view 1 of 3 20-min videotapes: a standard public health service …

The researcher digitally manipulated the race of characters in ads and the number of race-
specific cultural cues in the ads while maintaining all other visual features of these ads …

Contrary to research that suggests Blacks can only be reached effectively with Black-
oriented media, this research demonstrates that there appears to be a subset of the Black …