How do customers meet their needs in in-store and online fashion shop**? A comparative study based on the jobs-to-be-done theory
Understanding customer needs is key for fashion retailers to stay competitive and
innovative. Surprisingly, however, extant literature mainly explores customer needs in terms …
innovative. Surprisingly, however, extant literature mainly explores customer needs in terms …
Management perspectives on country of origin
Purpose–The purpose of this paper is to provide a new perspective by conceptualising
country of origin (COO) from a management perspective, identifying the impact different …
country of origin (COO) from a management perspective, identifying the impact different …
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation: a German case study
H Christmann, A Alexander, S Wood - The International Review of …, 2016 - Taylor & Francis
While the comparatively sparse literature on small specialist retailing typically supports a
proactive interpretation of the drivers of retail internationalisation, a more differentiated …
proactive interpretation of the drivers of retail internationalisation, a more differentiated …
Country-of-origin image; SMEs and emerging economies–evidence from a case study of manufacturing SMEs from Turkey
Purpose The purpose of this study is to investigate small and medium-sized enterprises
(SMEs') internationalization process in emerging Islamic markets and to introduce the factors …
(SMEs') internationalization process in emerging Islamic markets and to introduce the factors …
Predictive Modelling of Customer Sustainable Jewelry Purchases Using Machine Learning Algorithms
In order to give businesses useful information, the main goal of this study is to forecast future
consumer purchases in the sustainable jewelry sector. Companies launching new goods …
consumer purchases in the sustainable jewelry sector. Companies launching new goods …
[PDF][PDF] Evaluating Fashion E-Commerce Website Effectiveness for Relationship Marketing: A Factorial Analysis and SEM Study among Millennial and Gen Z Muslims …
This study analyzes the effectiveness of fashion e-commerce websites as relationship
marketing tools using SEM analysis of survey data from 517 Millennial and Gen Z Muslim …
marketing tools using SEM analysis of survey data from 517 Millennial and Gen Z Muslim …
Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter's generic competitive strategy model and the marketing mix
N O'Hare, A Stewart, J McColl - Revista …, 2018 - mediterranea-comunicacion.org
Los minoristas independientes en el sector de la moda hacen una contribución sustancial a
la economía del Reino Unido en el momento de un cambio significativo debido a las …
la economía del Reino Unido en el momento de un cambio significativo debido a las …
Online service failure and recovery strategies: Examining the influences of user-generated content
The growth of user-generated content (UGC) within fashion brands' online platforms has
increased consumers' awareness of service failure and impacted their level of involvement …
increased consumers' awareness of service failure and impacted their level of involvement …
[BOOK][B] Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)
A Kumari - 2024 - books.google.com
The book Fashion Business and Digital Transformation overviews the fashion industry and
the key technologies that are changing the Retail fashion supply chain. We look at …
the key technologies that are changing the Retail fashion supply chain. We look at …
Identifying barriers to internationalization: a study on service quality strategies for SMMEs in South Africa
This study looks at potential barriers to internationalization that SMMEs in South Africa may
face while implementing service quality strategies. The contingency theory, which underpins …
face while implementing service quality strategies. The contingency theory, which underpins …