Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication
N Enke, NS Borchers - Social media influencers in strategic …, 2021 - taylorfrancis.com
Strategic social media influencer communication has become a major topic in strategic
communication. However, despite the growing relevance of this new strategic …
communication. However, despite the growing relevance of this new strategic …
Strategic communication: Defining the field and its contribution to research and practice
This article draws on a decade of research in strategic communication and especially on the
contributions in this special issue to propose a new and more comprehensive definition of …
contributions in this special issue to propose a new and more comprehensive definition of …
New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s
The question of how public relations and strategic communication contribute to
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …
Measurement and evaluation: framework, methods, and critique
One of the biggest challenges facing communication practitioners today is using
measurement and evaluation (M&E) to provide sound evidence that their activities are …
measurement and evaluation (M&E) to provide sound evidence that their activities are …
Why does listening matter inside the organization? The impact of internal listening on employee-organization relationships
This study examined whether and how listening in the internal communication context may
influence the quality of employee-organization relationships. This study proposed employee …
influence the quality of employee-organization relationships. This study proposed employee …
Alert but somewhat unaligned: public sector organisations' social media listening strategies during the COVID-19 pandemic
T Erkkilä, V Luoma-aho - Journal of Communication Management, 2023 - emerald.com
Purpose During the COVID-19 pandemic, public sector organisations produced thousands
of social media messages weekly answering citizens questions and informing the public on …
of social media messages weekly answering citizens questions and informing the public on …
Citizen brand: The emergence of brandstanding as organizational engagement and civic duty
The concept of brandstanding has been embraced by leading public relations firms and
practitioners, but is virtually absent from scholarship. This conceptual essay defines …
practitioners, but is virtually absent from scholarship. This conceptual essay defines …
“It's Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication
Universities are key actors at the intersection of science and society and their strategic
communication and its effective implementation is essential, as is the measurement and …
communication and its effective implementation is essential, as is the measurement and …
Strategic communication? Measurement and evaluation of Twitter use among municipal governments
JA Stone, KJ Flanders, SH Can - Government Information Quarterly, 2022 - Elsevier
Government entities utilize social media to communicate with primary, secondary, and
tertiary constituents. The microblog Twitter serves as a rapid and inexpensive means of …
tertiary constituents. The microblog Twitter serves as a rapid and inexpensive means of …
Develo** a strategic model of internal crisis communication: Empirical evidence from Nigeria
The internal aspects of crisis communication have been identified as a growing area of
research in crisis management; however, there remains a paucity of empirical studies …
research in crisis management; however, there remains a paucity of empirical studies …