In today's environment, the connections between Marketing 5.0, Industry 5.0, and Society 5.0
are gaining increasing attention. Governments and businesses are eager to explore how …

The agriculture industry has experienced new developments due to the world's population
increasing and the lack of food. For this reason, farmland management is done by artificial …

The importance of the financial system in the industry is not only related to the organization
itself but also depends on the industry's network. Technological developments, growth in …

This integrative literature review (ILR) explores the implementation of AI and emerging
technologies in Marketing 5.0, focusing on technology utilization, resource management …

In today's era, businesses are mixed with technologies. Industry 4.0 added the presence of
roaming technologies with the power of extracting, analyzing, and fast data calculations to …

This study examines marketing managers' decision-making processes when initiating,
conducting, or terminating a failed marketing campaign, focusing on the interplay between …

This study aims to analyze collaboration in supply chain 4.0. To attain these objective
initiators, barriers, and outcome of the collaboration concept are categorized by a meta …

The present research examines the application of behavioral economics, particularly
cognitive biases, in influencing customer decisions in e-commerce markets. Behavioral …

Abstract The Internet of Things connects various types of devices in our daily lives and
provides a large amount of data for marketers to improve marketing services. Marketers can …

La investigación aporta significativamente a varios Objetivos de Desarrollo Sostenible
(ODS). Este estudio fomenta el crecimiento económico inclusivo y sostenido (ODS 8) al …