Internet marketing research (1987‐2000): a literature review and classification
EWT Ngai - European journal of marketing, 2003 - emerald.com
This paper presents a literature review of, and classification scheme for, Internet marketing
(IM) research. The review covers 270 journal articles published between 1987 and 2000 in …
(IM) research. The review covers 270 journal articles published between 1987 and 2000 in …
[PDF][PDF] E-tail atmospherics: A critique of the literature and model extension.
Physical stores provide the main context for studies on retail atmospherics. Because e-tail
stores differ meaningfully from physical stores, e-tail atmospherics is a distinct research …
stores differ meaningfully from physical stores, e-tail atmospherics is a distinct research …
The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shop** behaviour
This paper provides an empirical typology of online decision-making purchasing behaviour.
The study explores how the online purchase process is affected by individual decision …
The study explores how the online purchase process is affected by individual decision …
The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective
This study investigates differences in online purchase behaviour between consumer
archetypes. It shows how consumers' decision-making styles and product knowledge define …
archetypes. It shows how consumers' decision-making styles and product knowledge define …
Case study—Embodied virtual agents: An analysis on reasons for failure
Despite very optimistic academic and professional literatures, embodied virtual agents
(EVA) on commercial websites do not seem to keep all their promises. An update in …
(EVA) on commercial websites do not seem to keep all their promises. An update in …
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
This study investigates the benefits of simulated social interaction (social presence) through
virtual agents for older users' experience in retail Web sites, particularly with respect to age …
virtual agents for older users' experience in retail Web sites, particularly with respect to age …
[BUCH][B] A purchase decision-making process model of online consumers and its influential factor a cross sector analysis
S Karimi - 2013 - search.proquest.com
This research explores the online purchase decision-making behaviour of consumers by
introducing a comprehensive approach that covers two different viewpoints: a) individual …
introducing a comprehensive approach that covers two different viewpoints: a) individual …
Electronic commerce customer relationship management: An assessment of research
NC Romano Jr, J Fjermestad - International Journal of Electronic …, 2001 - Taylor & Francis
The status and maturity of electronic commerce customer relationship management
(ECCRM), an emerging subfield of management information systems (MIS), are investigated …
(ECCRM), an emerging subfield of management information systems (MIS), are investigated …
'Smart'Choice? Evaluating AI-Based mobile decision bots for in-store decision-making
To address a research gap on how AI can be leveraged to enhance customers' in-store
journeys, this study evaluates the effectiveness of an AI-powered conversational decision …
journeys, this study evaluates the effectiveness of an AI-powered conversational decision …
Designing a better shopbot
A primary tool that consumers have for comparative shop** is the shopbot, which is short
for shop** robot. These shopbots automatically search a large number of vendors for price …
for shop** robot. These shopbots automatically search a large number of vendors for price …