Technological advancements and opportunities in Neuromarketing: a systematic review

FS Rawnaque, KM Rahman, SF Anwar… - Brain Informatics, 2020 - Springer
Neuromarketing has become an academic and commercial area of interest, as the
advancements in neural recording techniques and interpreting algorithms have made it an …

A survey on neuromarketing using EEG signals

V Khurana, M Gahalawat, P Kumar… - … on Cognitive and …, 2021 - ieeexplore.ieee.org
Neuromarketing is the application of neuroscience to the understanding of consumer
preferences toward products and services. As such, it studies the neural activity associated …

Self‐training maximum classifier discrepancy for EEG emotion recognition

X Zhang, D Huang, H Li, Y Zhang… - CAAI Transactions on …, 2023 - Wiley Online Library
Even with an unprecedented breakthrough of deep learning in electroencephalography
(EEG), collecting adequate labelled samples is a critical problem due to laborious and time …

A review on semi-supervised learning for EEG-based emotion recognition

S Qiu, Y Chen, Y Yang, P Wang, Z Wang, H Zhao… - Information …, 2024 - Elsevier
Semisupervised learning holds significant academic and practical importance in the realm of
EEG-based emotion recognition. Currently, a multitude of research endeavors are dedicated …

EEG based emotion detection using fourth order spectral moment and deep learning

VM Joshi, RB Ghongade - Biomedical Signal Processing and Control, 2021 - Elsevier
This paper proposes emotion detection using Electroencephalography (EEG) signal based
on Linear Formulation of Differential Entropy (LF-D f E) feature extractor and BiLSTM …

Emotion recognition based on EEG features in movie clips with channel selection

MS Özerdem, H Polat - Brain informatics, 2017 - Springer
Emotion plays an important role in human interaction. People can explain their emotions in
terms of word, voice intonation, facial expression, and body language. However, brain …

A classification method for EEG motor imagery signals based on parallel convolutional neural network

Y Han, B Wang, J Luo, L Li, X Li - Biomedical Signal Processing and …, 2022 - Elsevier
Deep learning has been used popularly and successfully in state of art researches to
classify different types of images. However, so far, the applications of deep learning methods …

CNN-XGBoost fusion-based affective state recognition using EEG spectrogram image analysis

MS Khan, N Salsabil, MGR Alam, MAA Dewan… - Scientific Reports, 2022 - nature.com
Recognizing emotional state of human using brain signal is an active research domain with
several open challenges. In this research, we propose a signal spectrogram image based …

Relevance Feedback with Brain Signals

Z Ye, X **e, Q Ai, Y Liu, Z Wang, W Su… - ACM Transactions on …, 2024 - dl.acm.org
The Relevance Feedback (RF) process relies on accurate and real-time relevance
estimation of feedback documents to improve retrieval performance. Since collecting explicit …

Consumer-grade electroencephalogram and functional near-infrared spectroscopy neurofeedback Technologies for Mental Health and Wellbeing

K Flanagan, MJ Saikia - Sensors, 2023 - mdpi.com
Neurofeedback, utilizing an electroencephalogram (EEG) and/or a functional near-infrared
spectroscopy (fNIRS) device, is a real-time measurement of brain activity directed toward …