A critical review of moderation analysis in tourism and hospitality research toward robust
guidelines | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

A content analysis of 99 articles focuses on the comparative cross-cultural marketing
research in 14 leading marketing and business journals from 1990 to 2008. The content …

Purpose–Structural equation modeling (SEM) has been widely used to examine complex
research models in international business and marketing research. While the covariance …

What key factors result in superior export performance for small firms from small countries?
Drawing on the internationalization process model and organizational learning theory, the …

To better understand how a brand is performing in the marketplace, firms employ a wide
variety of measures, with consumer-based surveys often playing a central role. The authors …

Purpose–The purpose of this study is to clarify the theoretical problem and identify factors
that could explain the level of continuance intentions towards e‐shop**. It aims to propose …

Measurement invariance is necessary before any substantive cross-national comparisons
can be made. The statistical workhorse for conducting measurement invariance analyses is …

Building on Carter and Jennings'(2002a, b, 2004) seminal works on socially responsible
purchasing and logistics, this multinational study investigates the extent to which socially …

Purpose–The purpose of this study is to propose a model of e‐shop** continuance
intentions that incorporates the revised technology acceptance model and expectation …

The purpose of this study is to clarify theory and identify factors that could explain the level of
continuance intention of e-shop**. A revised technology acceptance model integrates …