If future historians wanted to know about the common cultural environment of stories and
images into which a child was born in the second half of the 20th century, where would they …

Mass communication has always been an object of interdisciplinary study, but it is currently
gaining a greater degree of autonomy. The paradigm that is emerging has probably been …

A comprehensive, trusted core text on media's impact on attitudes, behavior, elections,
politics, and policymaking, Mass Media and American Politics is known for its readable …

Media/Society: Industries, Images, and Audiences, Fifth Edition, by David Croteau and
William Hoynes provides a framework for understanding the relationship between media …

In this new, fully revised and expanded fourth edition of Public Communication Campaigns,
Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public …

The book explores the communication options that organizations can employ in their
stewardship to address crucial public policy options and engage in collaborative decision …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

This paper describes the psychometric properties of the Modern Homonegativity Scale
(MHS), which measures contemporary negative attitudes toward gay men and lesbians (ie …

Survey measures of attention, in addition to the usual measures of exposure to media use,
are explored in detail. Using data from a two‐year longitudinal study of adolescents and …

This research reports a study in which gratification theory (essentially, that certain
populations live in an environment in which the emphasis is on immediate gratifications and …