The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …

Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …

The present study investigates the way strategic agility underpins digitalization and
customer value outcomes in tourism. Drawing on an abductive logic, in-depth interviews …

Generally, businesses are capable of implementing corporate social responsibility (CSR)
and environmentally sustainable behaviors as they pursue their profit‐making activities …

Recognizing the rapid advances in sales digitization and artificial intelligence technologies,
we develop concepts, priorities, and questions to help guide future research and practice in …

The popularity of big data and business analytics has increased tremendously in the last
decade and a key challenge for organizations is in understanding how to leverage them to …

Customer perceived value (CPV) is a cornerstone of marketing literature. However, myriad
studies have generated contradictory empirical findings. In addition, though some existing …

Today's corporations are increasingly implementing responsible behaviours as they pursue
profit-making activities. A thorosugh literature review suggests that there is a link between …

Green energy has gained significant research attention across the globe due to its ability to
reduce environmental damage. However, for complete acceptance of green energy, only …

Purpose The identification of customer needs through relationship management and their
transformation into marketing innovation are two key processes in customer value creation …