The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Promotion of green purchasing is one of the ways to minimize the environmental impact of
products and achieve sustainability. The research on green marketing and green purchase …

Several green consumer behaviour models have sought to explain the relationship between
green attitudes and individual behaviours interrelating with green consumption based on …

Purpose The purpose of this paper is to identify the relevant antecedents of willingness of
Indian consumers to pay a premium for green products and empirically validate the …

This research article examines the impact of economic, health, environmental, and social-
economic factors on diverse forms of pro-environmental consumption: energy conservation …

Climate change is a serious consequential threat which has been a serious concern among
scholars and business clients. As such green behaviour on performing what, how, when …

The process behind people's decisions to buy green products is a complex one, and the
factors that influence purchase behaviours are still not fully understood. This paper is an …

This paper highlights the sustainable lifestyle marketing of an individual (SLMOI). The
SLMOI is the activity, a set of institutions and processes for creating, communicating and …

Green travel is a construct that has drawn a lot of attention among researchers. The literature
acknowledges the importance of green travel and its role in hel** to protect the …

The study investigated the role of green brand image in building green brand trust, green
brand attachment, and green brand commitment. Additionally, the study developed and …