Object concepts are critical for nearly all aspects of human cognition, from perception tasks
like object recognition, to understanding and producing language, to making meaningful …

Neuromarketing is the application of neuroscience to the understanding of consumer
preferences toward products and services. As such, it studies the neural activity associated …

In the last decade, neuroscience has informed the marketing science in meaningful ways
and the interaction between both of these sciences has helped in generating deeper …

This research investigates how consumer evaluations of brand extensions are affected by
two distinct types of brand reputation: a reputation for social responsibility built through …

The aperture between the marketing domain and the electroencephalography (EEG)‐based
brain–computer interface (BCI) has been achieved with the inception of neuromarketing …

Purpose The purpose of this paper is to conceptualise and provide a future research agenda
for (in) congruence regarding cues between products, brands and atmospheres …

When new products are announced, stakeholders often expect them to be congruent with
the brand. Nevertheless, brands often go against stakeholders' expectations and announce …

Autonomous cars are considered to be the next disruptive innovation that will affect
consumers. It can be expected that not only traditional automakers will enter this market (eg …

The “fit” between brand and cause has received considerable attention in the study of
effective cause-related marketing. However, the literature is largely ambivalent in terms of …

Replacing animal-derived proteins with plant-based proteins has environmental and health
benefits. Despite increasing consumer acceptance of plant-based proteins, most individuals …