The influence of the brand personality concept on consumer satisfaction and loyalty
I Marković, B Rabasović, N Stojanović - Management: Journal of …, 2022 - ceeol.com
Research Question: The goal of this research is to describe how the concept of brand
personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating …
personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating …
The impact of new e-retailer's policy information on post-purchase services towards customer satisfaction
EN Kennedy, GK Kundu - International Journal of Electronic …, 2022 - inderscienceonline.com
The purpose of the study is to examine the relationship between the policy information and
post-purchase services towards customer satisfaction that influences repeat purchase …
post-purchase services towards customer satisfaction that influences repeat purchase …