Recycling water is not new. Yet, there are many examples from around the world of recycled
water projects that have failed because of public opposition. This article reviews the …

Expanding water reuse-the use of treated wastewater for beneficial purposes including
irrigation, industrial uses, and drinking water augmentation-could significantly increase the …

El tractament de les aigües residuals i la generació d'aigua reciclada per reutilitzar-la
posteriorment han creat expectatives importants arreu del món com un recurs d'interès per …

The media has been found to have an impact on public debate, public opinion, and public
policy agendas. Public debate, and public opinion about water conservation and water …

Water scarcity has prompted an increasing number of cities to look for non-conventional
sources of clean water. One of these sources is reused water, or highly treated reclaimed or …

Community opposition is a barrier to potable recycled water schemes. Effective
communication strategies about such schemes are needed. Drawing on social …

Although science is generally assumed to be well integrated into rational decision-making
models, it can be used to destabilise consultative processes, particularly when emotions are …

Public opposition to potable recycled water remains an implementation barrier. A potable
recycled water scheme was rejected in a referendum by the Toowoomba community of …

The public is increasingly engaging with information about water reuse proposals through
the Internet. Though there are benefits to engaging the public online, there may also be …

Branding is a key strategy widely used in commercial marketing to make products more
attractive to consumers. With the exception of bottled water, branding has largely not been …