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Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities' Social Media Communication
Public communication has become more important to higher education institutions (HEIs),
with many HEIs using social media to communicate with stakeholders. However, scholarship …
with many HEIs using social media to communicate with stakeholders. However, scholarship …
[HTML][HTML] Role conceptions of university communicators: A segmentation analysis of communication practitioners in higher education institutions
Higher education institutions (HEIs) are major players in public science communication.
However, only a few studies have investigated HEI communication practitioners, who play …
However, only a few studies have investigated HEI communication practitioners, who play …
“It's Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication
Universities are key actors at the intersection of science and society and their strategic
communication and its effective implementation is essential, as is the measurement and …
communication and its effective implementation is essential, as is the measurement and …
The plurivocal university: Typologizing the diverse voices of a research university on social media
Science communication has diversified in the wake of the digital transformation of
communication and media ecosystems. Social media enable universities, but also …
communication and media ecosystems. Social media enable universities, but also …
Communication of higher education institutions: Historical developments and changes over the past decade
Higher education institutions (HEIs) are pivotal organizations in modern societies. Over the
past decades, the higher education sector has expanded considerably in countries across …
past decades, the higher education sector has expanded considerably in countries across …
Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions
The public communication of higher education institutions (HEIs) has gained importance
both in practice and research and can serve different goals. Many scholars argue that HEI …
both in practice and research and can serve different goals. Many scholars argue that HEI …
The role of organizations in the public communication of science–Early research, recent studies, and open questions
HP Peters - Studies in Communication Sciences, 2022 - hope.uzh.ch
Organizational science communication of higher education institutions (and research
institutes outside the university sector) came into view of scholars of “science journalism” …
institutes outside the university sector) came into view of scholars of “science journalism” …
Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions
Higher education institutions (HEIs) increasingly use social media to communicate with
stakeholders and the public. The success of these efforts on individual platforms has been …
stakeholders and the public. The success of these efforts on individual platforms has been …
[HTML][HTML] Support and core? The changing roles of communication professionals in higher education institutions
In recent decades, the role of communication and PR within higher education institutions
(HEIs) has grown in significance, marked by the expansion of communication departments …
(HEIs) has grown in significance, marked by the expansion of communication departments …
Metaphors of communication professionals in higher education: between the trivial and significant
This study explores the evolving, however also “messy”, role of communication
professionals in higher education institutions (HEIs), who are involved in organizational …
professionals in higher education institutions (HEIs), who are involved in organizational …