Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities' Social Media Communication

I Sörensen, S Fürst, D Vogler, MS Schäfer - Media and Communication, 2023 - ssoar.info
Public communication has become more important to higher education institutions (HEIs),
with many HEIs using social media to communicate with stakeholders. However, scholarship …

[HTML][HTML] Role conceptions of university communicators: A segmentation analysis of communication practitioners in higher education institutions

SC Volk, D Vogler, S Fürst, MS Schäfer… - Public Relations …, 2023 - Elsevier
Higher education institutions (HEIs) are major players in public science communication.
However, only a few studies have investigated HEI communication practitioners, who play …

“It's Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication

I Sörensen, SC Volk, S Fürst, D Vogler… - International Journal of …, 2024 - Taylor & Francis
Universities are key actors at the intersection of science and society and their strategic
communication and its effective implementation is essential, as is the measurement and …

The plurivocal university: Typologizing the diverse voices of a research university on social media

SC Volk, D Vogler, S Fürst… - Public Understanding of …, 2024 - journals.sagepub.com
Science communication has diversified in the wake of the digital transformation of
communication and media ecosystems. Social media enable universities, but also …

Communication of higher education institutions: Historical developments and changes over the past decade

S Fürst, D Vogler, I Sörensen, MS Schäfer - Studies in Communication …, 2022 - zora.uzh.ch
Higher education institutions (HEIs) are pivotal organizations in modern societies. Over the
past decades, the higher education sector has expanded considerably in countries across …

Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions

S Fürst, SC Volk, MS Schäfer, D Vogler… - JCOM: Journal of …, 2022 - zora.uzh.ch
The public communication of higher education institutions (HEIs) has gained importance
both in practice and research and can serve different goals. Many scholars argue that HEI …

The role of organizations in the public communication of science–Early research, recent studies, and open questions

HP Peters - Studies in Communication Sciences, 2022 - hope.uzh.ch
Organizational science communication of higher education institutions (and research
institutes outside the university sector) came into view of scholars of “science journalism” …

Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions

I Sörensen, D Vogler, S Fürst… - Journal of Marketing for …, 2023 - Taylor & Francis
Higher education institutions (HEIs) increasingly use social media to communicate with
stakeholders and the public. The success of these efforts on individual platforms has been …

[HTML][HTML] Support and core? The changing roles of communication professionals in higher education institutions

HL Sataøen, D Lövgren - Public Relations Review, 2024 - Elsevier
In recent decades, the role of communication and PR within higher education institutions
(HEIs) has grown in significance, marked by the expansion of communication departments …

Metaphors of communication professionals in higher education: between the trivial and significant

HL Sataøen, D Lövgren, S Neby - Journal of Science Communication, 2024 - diva-portal.org
This study explores the evolving, however also “messy”, role of communication
professionals in higher education institutions (HEIs), who are involved in organizational …