Omnichannel represents a customer‐oriented distribution paradigm through which retailers
can deliver a seamless customer experience and create an authentic brand narrative that is …

Purpose The purpose of this research is twofold:(1) to identify and understand consumer
motivations to use interactive technologies in stores through the lens of the uses and …

Wine communication management is a continuous effort to deliver a communication
framework that is built on many factors such as the terroir, the grape variety, the …

Purpose This paper analyses the impact of digitalization in the marketing of geographic
indication (GI) products. Specifically, the objective is to provide a systemic and …

Purpose: This study aims to determine consumers' motivations for using banking and their
characteristics as users of banking products and gender. Theoretical Framework: The …

Purpose Despite the increasing relevance of seamless shop** experience in an
omnichannel context, research on how seamless shop** experience affects customers' …

Purpose This study aims to investigate the impact of experience product portal page
aesthetics on bounce rate. Design/methodology/approach This research collected data from …

Purpose The purpose of the research is to investigate customer shop** behaviour for
Italian market, extra virgin olive oil (EVOO) using the quick response (QR) code. The study …

This is an exploratory study of Quick Response (QR) code usage in India in Bangalore city
during the Covid-19. QR is a ubiquitous tool extensively used in many developed countries …

The implementation of QR code technology aims to make it easier for MSMEs and
consumers to create a cashless society. However, many MSMEs still need to implement …