Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …

When confronted with challenging conditions, becoming innovative by recombining
available resources is considered a critical determinant of tourism and hospitality (T&H) …

This study reports the results of an examination of the effects of celebrity involvement on
tourist loyalty, with destination image and place attachment as mediators. Survey data from …

Purpose The impact of the sharing economy on traditional businesses has largely been
analysed from both company and consumer perspectives. In the case of the latter, scholars …

Understanding consumers' behavioural responses is crucial to improve the usage of
augmented reality (AR) by retailers. Both in the online and offline retail market, AR enhances …

The COVID 19 pandemic brought significant changes in consumption habits, bringing about
an era of more sustainable and healthier consumption. The objective of the present study is …

In this article, we determine whether there is a link between information technology (IT) use
in ensuring food service quality and revisit intention. We examined how the use of IT …

Purpose In accommodation-sharing, hosts must provide satisfactory stay experiences for
guests, who will then express intentions to revisit (behavioral loyalty) and/or recommend the …

The sharing economy has emerged as a transformative model in the digital age. However,
existing reviews often focus on isolated aspects and provide limited insights into its …

Although historical linguistic landscapes (HLLs) are vital at cultural heritage sites, little is
known about their interactive relations with tourists. This study aims to apply a mixed method …