Power of digital marketing in building brands: A review of social media advertisement
R Sundaram, DR Sharma… - International Journal of …, 2020 - papers.ssrn.com
The brand management landscape has changed due to the digital media platforms which
provide real-time interaction and high dynamism. Furthermore, the emergence of social …
provide real-time interaction and high dynamism. Furthermore, the emergence of social …
The role of social media in the political involvement of millennials
The role of social media in the political involvement of millennials | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search The …
journals Case studies Expert Briefings Open Access Publish with us Advanced search The …
The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers
R Duffett - Sustainability, 2020 - mdpi.com
YouTube (YT) is the largest online video digital channel with more than 2 billion users, and
over a billion hours of YT videos are viewed every day, particularly among young …
over a billion hours of YT videos are viewed every day, particularly among young …
[PDF][PDF] Integrating social media and digital media as new elements of integrated marketing communication for creating brand equity
Communication with target prospects results cost to the company. In this highly competitive
environment all marketers work on cutting cost. They try to allocate their marketing budget …
environment all marketers work on cutting cost. They try to allocate their marketing budget …
Social media communications and festival brand equity: Millennials vs Centennials
The proliferation of live music festivals in Spain has involved for festival managers the need
to differentiate their events, creating brand equity through marketing communications …
to differentiate their events, creating brand equity through marketing communications …
The impact of social media marketing on building brand loyalty through customer engagement in Jordan
SIS Al-Hawary, KJ Al-Fassed - International Journal of …, 2022 - inderscienceonline.com
The following study was conducted to determine the impact of social media marketing on
building brand loyalty through customer engagement in Jordan. The current trend of using …
building brand loyalty through customer engagement in Jordan. The current trend of using …
Millennials and Gen Z's perception of social media marketing effectiveness on the festival's branding: The mediating effect of brand gestalt
Despite the increasing interest in social media use in tourism, limited empirical work has
been devoted to the effectiveness of social media marketing on festival tourism branding …
been devoted to the effectiveness of social media marketing on festival tourism branding …
An evaluation of social media advertising for Muslim millennial parents
Purpose This paper aims to investigate the effects of informativeness, entertainment and
credibility of social media on the perceived value of advertising for Muslim millennial …
credibility of social media on the perceived value of advertising for Muslim millennial …
Unmasking the bright–dark duality of social media use on psychological well-being: a large-scale longitudinal study
Purpose As the number of social media users continues to rise globally, a heated debate
emerges on whether social media use improves or harms mental health, as well as the …
emerges on whether social media use improves or harms mental health, as well as the …
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
This research investigates the influence of Twitter advertising on the purchase intentions
and purchase attitudes of the millennial internet users in India, as well as to assess if the …
and purchase attitudes of the millennial internet users in India, as well as to assess if the …