We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide
an overview of its current-state, and suggest ways forward. We adopted a systematic …

With the growing popularity of the short video industry, restaurants are progressively
capitalizing on the potential of short video platforms to market their food. This is …

How destinations use tourism short videos to stand out in the fierce digital market is crucial.
Based on the “cognitive-affective-conative” theoretical model, this study investigates the …

Short-form travel videos are popular, but the process of audience involvement while
watching remains unclear. This study explores audience involvement along with …

The purpose of this research is to examine the precursors of a social media user's purchase
intention and intention to watch mukbang content. This study collected empirical data from …

While user-generated short videos have become very common in tourism marketing, how
they affect potential tourists' decisions has not been discussed academically. Based on the …

Purpose This study aims to understand pathways to success for food video bloggers (food
vloggers) by identifying the drivers of positive reception among audiences. It examines how …

Short video promotion has become increasingly popular in tourism marketing, yet there is
scant academic research on how it influences tourists' travel intention. This study …

With the upsurge of individual interest in short‐form video, this has become an important
communication medium that has the potential to influence viewers' behavior. Based on the …

Purpose This two-part explanatory study aims to examine how the framing of messages
influences non-Muslims who are unlikely to visit a mosque due to their self-conception, and …