Desperately seeking customer engagement: The five-sources model of brand value on social media
Since 2004 when Myspace was converted from a file storage service to a social networking
site, social media has become an integral part of people's everyday experiences. Social …
site, social media has become an integral part of people's everyday experiences. Social …
[CITATION][C] Social media use, University brand personality, attidute and students' behavioral intentions to enroll for postgraduate studies in selectrd Universities in …
G Simiyu - 2021 - Moi University