An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Digital transformation has a significant impact on firm internationalization. This paper aims to
provide a systematic literature review to analyze two decades of literature on key issues …

COVID-19 restrictions significantly affected SMEs, which have faced many challenges to
their sustainability within this fragile new environment. This study proposes a holistic …

Sustainability is an essential goal for companies to pursue alongside their efforts to cope
with a period of economic crisis and uncertainty. Technologically mature manufacturing …

Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …

This paper investigates the role of general cybersecurity and cybersecurity policy awareness
in enhancing supply chain cyber resilience reactive capabilities. Theorizing from the …

Purpose This paper aims to investigate if perceived security, trust and perceived privacy
affect both perceived usefulness and perceived ease of use. Also, the study explores if trust …

Smart shop** malls integrate a range of smart technologies such as artificial intelligence,
virtual reality and augmented reality. However, there is a lack of research on the …

There has been exponential growth is the use of wearable technology, and these are now
considered to be of critical importance in certain consumer goods and services sectors …

Cybersecurity procedures and policies are prevalent countermeasures for protecting
organizations from cybercrimes and security incidents. Without considering human …