The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
[HTML][HTML] Is digital transformation threatened? A systematic literature review of the factors influencing firms' digital transformation and internationalization
Digital transformation has a significant impact on firm internationalization. This paper aims to
provide a systematic literature review to analyze two decades of literature on key issues …
provide a systematic literature review to analyze two decades of literature on key issues …
Green recovery in the mature manufacturing industry: The role of the green-circular premium and sustainability certification in innovative efforts
Sustainability is an essential goal for companies to pursue alongside their efforts to cope
with a period of economic crisis and uncertainty. Technologically mature manufacturing …
with a period of economic crisis and uncertainty. Technologically mature manufacturing …
Technological innovation, sustainable green practices and SMEs sustainable performance in times of crisis (COVID-19 pandemic)
COVID-19 restrictions significantly affected SMEs, which have faced many challenges to
their sustainability within this fragile new environment. This study proposes a holistic …
their sustainability within this fragile new environment. This study proposes a holistic …
Examining the impact of influencers' credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology …
Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …
The moderation effect of gender on accepting electronic payment technology: a study on United Arab Emirates consumers
Purpose This paper aims to investigate if perceived security, trust and perceived privacy
affect both perceived usefulness and perceived ease of use. Also, the study explores if trust …
affect both perceived usefulness and perceived ease of use. Also, the study explores if trust …
The role of cybersecurity and policy awareness in shifting employee compliance attitudes: Building supply chain capabilities
This paper investigates the role of general cybersecurity and cybersecurity policy awareness
in enhancing supply chain cyber resilience reactive capabilities. Theorizing from the …
in enhancing supply chain cyber resilience reactive capabilities. Theorizing from the …
The personalisation-privacy paradox: Consumer interaction with smart technologies and shop** mall loyalty
Smart shop** malls integrate a range of smart technologies such as artificial intelligence,
virtual reality and augmented reality. However, there is a lack of research on the …
virtual reality and augmented reality. However, there is a lack of research on the …
Wearable technology and consumer interaction: A systematic review and research agenda
There has been exponential growth is the use of wearable technology, and these are now
considered to be of critical importance in certain consumer goods and services sectors …
considered to be of critical importance in certain consumer goods and services sectors …
[HTML][HTML] It's part of the “new normal”: Does a global pandemic change employees' perception of teleworking?
This paper fills an important gap related to employee perceptions of teleworking during and
after the COVID-19 pandemic. Drawing on the work/family border and task-technology fit …
after the COVID-19 pandemic. Drawing on the work/family border and task-technology fit …