Background Message framing has been an important focus in health communication
research, yet prior meta-analyses found limited support for using framing to increase …

In recent years, many studies have been conducted on persuasive effects of narratives in a
health context. A striking feature of this research area is the diversity of the narratives that …

Although “evidence” is often used as an important argument in persuasive health
campaigns, it remains unclear what type of evidence has the strongest impact on particular …

During a public health crisis, the provision and dissemination of health-related information
are important for the relevant authorities to keep the public informed. By using different types …

The objective of this paper is to resolve mixed findings about which type of evidence is more
persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring …

Exemplification theory has been used to explain media and message effects across a variety
of domains. However, the theory has been critiqued for lacking empirical support for many of …

This study examines the interaction effect of message format (narrative vs. nonnarrative) and
message framing (gain vs. loss) in e‐cigarette prevention targeting young adults. Results of …

Highlights•Product claims, labels and package icons can reduce unhealthy food
consumption.•Antismoking and anti-drinking fear appeals can help reduce product …

As individuals become more aware and concerned about their own contribution to global
climate change, empowering consumers to make informed decisions that are beneficial to …

Foetal alcohol spectrum disorder (FASD) comprises multiple neurodevelopmental disorders
caused by alcohol consumption during pregnancy. With a global prevalence rate of 7.7 per …