This paper follows the review of empirical evidence on the existence of hypothetical bias
(HB) in choice experiments (CEs) presented in Part I of this study. It observes how the …

Discrete choice experiments (DCEs) have become an often-used research method in food
research due to their ability to uncover trade-offs made when choosing among multiple …

In a hypothetical choice experiment consumers were given the option of purchasing burgers
that were made from beef, plant-based protein, or cultured meat. Willingness to purchase …

Responses to the COVID-19 pandemic have dramatically transformed industry, healthcare,
mobility, and education. Many workers have been forced to shift to work-from-home, adjust …

Emerging transportation technologies have the potential to significantly reshape the
transportation systems and household vehicle ownership. Key among these transportation …

The notion of hypothetical bias (HB) constitutes, arguably, the most fundamental issue in
relation to the use of hypothetical survey methods. Whether or to what extent choices of …

In recent decades, discrete choice experiment research applied to food choices has grown
rapidly. Empirical applications include investigations of consumer preferences and demand …

This paper assesses consumers' willingness to pay (WTP) for organic chicken using a
choice experiment. Specifically, we examined consumers' WTP for a general organic label …

Organically and locally grown products have positive environmental impacts due to the
reduction in the greenhouse emissions required for their production. This paper contributes …

This systematic literature review collected and summarized research on consumer
preferences and the purchase behaviour of food products with nutritional claims (NCs) and …