Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework
The research intended to study the consumer's buying behaviour of Ayurveda products by
examining factors that influence consumer's buying decision. Stimuli-Organism-Behaviour …
examining factors that influence consumer's buying decision. Stimuli-Organism-Behaviour …
Consumers buying behaviour towards agri-food products: A mixed-method approach
This study aims to identify the factors that can influence consumer purchasing behaviour in
the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory …
the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory …
The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer
EP Hong, JK Park, P Jaroenwanit, K Siriyota… - Journal of Retailing and …, 2023 - Elsevier
Due to a globalized economy, most multinational companies have shifted from a multi-local
strategy to a global branding strategy to help them maintain their brand image as a globally …
strategy to a global branding strategy to help them maintain their brand image as a globally …
Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and map** of research based on web of science (WoS) and scopus
M Yonfá-Medranda, D Sabando-Vera… - Cogent Business & …, 2024 - Taylor & Francis
Research on consumer ethnocentrism (CE) has increased worldwide in various academic
disciplines and business sectors due to the rise of globalization and cross-border trade in …
disciplines and business sectors due to the rise of globalization and cross-border trade in …
Ethnocentrism effects on consumers' behavior during COVID-19 pandemic
The COVID-19 pandemic has upset everyone's normal daily activities, generating
psychiatric disorders and changing consumers' preferences. Among others, the agri-food …
psychiatric disorders and changing consumers' preferences. Among others, the agri-food …
Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions
RN Kinawy - Strategic Change, 2024 - Wiley Online Library
This narrative review examines consumer ethnocentrism, the preference for domestic
products over foreign ones, as a significant factor influencing consumer behavior in both …
products over foreign ones, as a significant factor influencing consumer behavior in both …
The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development
Consumer animosity captures negative attitudes to foreign products and impacts willingness
to buy them. Existing constructs nevertheless fail to account for an emerging dimension …
to buy them. Existing constructs nevertheless fail to account for an emerging dimension …
A hybrid analysis of consumer preference for domestic products: Combining PLS-SEM and ANN approaches
This study aims to investigate the factors influencing Algerian consumers' willingness to
purchase domestic cosmetics products over French imported products. The study employs a …
purchase domestic cosmetics products over French imported products. The study employs a …
Effect of consumption value on consumer willingness to consume GM food: a post-COVID-19 analysis
In this research, we debate the critical challenges posed by the COVID-19 pandemic such
as food scarcity, by examining the influence of consumption values on consumers' …
as food scarcity, by examining the influence of consumption values on consumers' …
Effects of ethnocentrism on international hospitality brands: A cross-country study of Starbucks
Ethnocentrism is anticipated to have a growing impact on international hospitality brands,
but current understandings of its effects is limited. Using the traditional, unidimensional …
but current understandings of its effects is limited. Using the traditional, unidimensional …