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Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
[HTML][HTML] The impact of electronic customer relationship management strategies on customer loyalty: A mediated model
This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …
Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention
This study investigates how technology acceptance model (TAM) factors and social factors
determine customer purchase intention. Although previous studies on mobile apps have …
determine customer purchase intention. Although previous studies on mobile apps have …
Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment
This study investigates the psychological motivation of customer engagement and examines
the underlying factors of customer behavior in offline retail environments. Our study is based …
the underlying factors of customer behavior in offline retail environments. Our study is based …
Telepresence, time distortion, and consumer traits of virtual reality shop**
Abstract Even though VR (Virtual Reality) shop** provides new opportunities for today's
marketers, it is not readily embraced by consumers. In this research, we aim to understand …
marketers, it is not readily embraced by consumers. In this research, we aim to understand …
Understanding female consumers' intention to shop online: The role of trust, convenience and customer service
P Raman - Asia Pacific Journal of Marketing and Logistics, 2019 - emerald.com
Purpose The purpose of this paper is to develop a model to examine the female consumer's
intention to shop online. The rising number of female online shoppers has compelled the …
intention to shop online. The rising number of female online shoppers has compelled the …
The effect of e-service quality on Jordanian student's e-loyalty: an empirical study in online retailing
Purpose The purpose of this paper is to examine the dimensions of e-service quality, its
effects on e-satisfaction and e-trust and its impact on behavioural and attitudinal loyalty in …
effects on e-satisfaction and e-trust and its impact on behavioural and attitudinal loyalty in …
The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
As mass customization programs are becoming ever more common among luxury brands,
this study seeks to identify the dimensions of consumers' perceived value gained and to …
this study seeks to identify the dimensions of consumers' perceived value gained and to …
Satisfaction, loyalty and repatronage intentions: Role of hedonic shop** values
Today the Indian traditional retail shopper visiting various hypermarkets formats for
purchasing and enjoying their valuable time with their family members and friends, as these …
purchasing and enjoying their valuable time with their family members and friends, as these …
[HTML][HTML] Satisfaction with mobile food delivery app (MFDA) usage and the moderating role of perceived COVID 19 risk
The purpose of this study was to determine the influence of MFDAs characteristics on
satisfaction in a health emergence situation, as well as the interrelationships between …
satisfaction in a health emergence situation, as well as the interrelationships between …