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Predicting luxury purchases: A new comprehensive framework and research roadmap
The present paper is a systematic review that brings together and systematizes the articles
on luxury marketing based on the target segment's religion. Religion is believed to guide …
on luxury marketing based on the target segment's religion. Religion is believed to guide …
Reformulating the empowerment process through women entrepreneurship in a collective context
Reformulating the empowerment process through women entrepreneurship in a collective
context | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
context | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Networking as an entrepreneurial marketing tool: the link between effectuation and word of mouth
Purpose Effectuation has received increased attention in the field of entrepreneurship.
However, previous studies have focused on performance rather than on networking and …
However, previous studies have focused on performance rather than on networking and …
[HTML][HTML] Women, entrepreneurship, and sustainability: the case of Saudi Arabia
We ran two focus groups with well-educated Saudi women; there were ten participants with
established businesses and ten nascent entrepreneurs. Despite the Saudi Vision 2030's …
established businesses and ten nascent entrepreneurs. Despite the Saudi Vision 2030's …
The interplay of culture, religion and luxury consumption: a cross-national investigation
Purpose This study aims to examine differences in the perceived value of luxury as drivers of
luxury purchase intentions between individualist and collectivist cultures (at a country level) …
luxury purchase intentions between individualist and collectivist cultures (at a country level) …
[HTML][HTML] Women's empowerment as an outcome of NGO projects: is the current approach sustainable?
The area of women's empowerment has attracted increasing attention among a wide range
of interest groups, from authors to researchers to feminist scholars and non-governmental …
of interest groups, from authors to researchers to feminist scholars and non-governmental …
The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan
Purpose This paper aims to examine female entrepreneurship perceptions at the nexus of
understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering …
understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering …
Exploring factors affecting user trust across different human-robot interaction settings and cultures
Trust is one of the necessary factors for building a successful human-robot interaction (HRI).
This paper investigated how human trust in robots differs across HRI scenarios in two …
This paper investigated how human trust in robots differs across HRI scenarios in two …
Brand engagement in self-concept: a comparative study in Austria, Italy and Poland
Purpose The study aims to shed light on cross-country comparisons of brand engagement in
self-concept (BESC) among consumers from European countries and to link presumed …
self-concept (BESC) among consumers from European countries and to link presumed …
Examining the luxury apparel behavioural intentions of middle‐class consumers: The case of the South African market
N Cunningham, DJ Petzer - Journal of Consumer Behaviour, 2022 - Wiley Online Library
The study aims to offer an understanding of luxury apparel behavioural intention amongst
middle‐class consumers in emerging markets. There is a lack of understanding of luxury …
middle‐class consumers in emerging markets. There is a lack of understanding of luxury …