The study presents a framework for the analysis of advertising in digital games. It reviews
literature on in-game advertising, advergames and advertising in social network games. The …

Self-report measures directly ask respondents to report their mental content, such as
thoughts and feelings. By contrast, implicit measures aim to assess thoughts and feelings …

Purpose In a world where customer empowerment is continuously increasing and changing
the service landscape, retailers must provide memorable shop** experiences to retain …

In the past decade, there has been a tremendous increase in the use of neurophysiological
methods to better understand marketing phenomena among academics and practitioners …

The aim of this research is to examine whether socio-demographics, implicit and explicit
attitudes towards the environment predict sustainable consumer behaviour, measured using …

Purpose As online travel marketing is evermore gaining importance, in particular regarding
the pre-purchase presentation of travel destinations, it is imperative to examine how various …

Although consumers increasingly claim to demand ethical products and state that they are
willing to reward firms that are ethical, studies have highlighted that there is a significant gap …

Despite the power of VR in immersing viewers in an experience, it generally only targets
viewers via visual and auditory cues. Human beings use more senses to gather information …

The characteristic of mindfulness is ascribed to people who have a relatively greater
awareness of their surroundings and of other people. This study finds that assessing guests' …

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …