Immersive extended reality and remote sensing technologies, simulation modeling and spatial data acquisition tools, and cooperative decision and control algorithms …
The aim of this systematic review is to synthesize and analyze human digital twin and
neuromorphic image processing systems, haptic bodysuits, and metaverse assets and …
neuromorphic image processing systems, haptic bodysuits, and metaverse assets and …
Generation Z's psychology and new‐age technologies: Implications for future research
Abstract Generation Z (Gen Z), also known as digital natives, constitutes one‐third of the
world'population. Despite notable contributions and progress explaining Gen Z's behavior …
world'population. Despite notable contributions and progress explaining Gen Z's behavior …
Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective
A Kumar, A Shankar - Journal of Retailing and Consumer Services, 2024 - Elsevier
This research explores organizations' inclination towards adopting the enterprise metaverse
using the TOE framework. The outcome of this research reveals that technology …
using the TOE framework. The outcome of this research reveals that technology …
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …
Consumer behavior in the metaverse
The rising interest in the marketing potential of the metaverse and its influence on consumer
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …
behavior is undeniable. Experts in the field have identified gaps in understanding consumer …
Investigating metaverse marketing-enabled consumers' social presence, attachment, engagement and (re) visit intentions
Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …
[HTML][HTML] ARvolution: Decoding consumer motivation and value dimensions in augmented reality
Recent technological advancements, notably in augmented reality (AR), have disrupted the
marketing landscape, arousing interest in immersive experiences for consumers. In …
marketing landscape, arousing interest in immersive experiences for consumers. In …
[HTML][HTML] See you on the Metaverse: A bibliometric expedition through the Metaverse landscape
S Aiolfi, B Luceri - Technological Forecasting and Social Change, 2024 - Elsevier
The Metaverse is a rapidly develo** technology that has attracted interest from various
companies. Experts predict exponential growth in profits from the Metaverse market in the …
companies. Experts predict exponential growth in profits from the Metaverse market in the …
The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective
CT Lee, YC Shen, Z Li, HH **e - Computers in Human Behavior, 2024 - Elsevier
Prior academic research on non-fungible tokens (NFTs), an application of blockchain
technology in the metaverse environment, has focused primarily on the market demand side …
technology in the metaverse environment, has focused primarily on the market demand side …
The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse
A Kumar, A Shankar - Psychology & Marketing, 2024 - Wiley Online Library
The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …