When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
Corporate communication through social networks: The identification of the key dimensions for dialogic communication
Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …
They enable organizations to engage in symmetric dialogic communications with …
[책][B] Social media campaigns: Strategies for public relations and marketing
CM Kim - 2020 - taylorfrancis.com
This new edition continues to give students a foundation in the principles of digital audience
engagement and data metrics across platforms, preparing them to adapt to the quickly …
engagement and data metrics across platforms, preparing them to adapt to the quickly …
A model for assessing the active presence of institutions on social media: application to universities worldwide
Today, being actively present on social networks promotes visibility in the digital
environment. Active Presence requires choosing the platforms that best suit the …
environment. Active Presence requires choosing the platforms that best suit the …
Social media and crisis management: A review and analysis of existing studies
Social media has become the most used and active way of communication; however,
studies that look at social media use in crisis management are in their growing stage. Thus …
studies that look at social media use in crisis management are in their growing stage. Thus …
The public health community's use of social media for policy advocacy: a sco** review and suggestions to advance the field
Objectives This study aimed to investigate the extent and key characteristics of academic
research and scholarship on the public health community's use of social media for policy …
research and scholarship on the public health community's use of social media for policy …
Potentials of Internet of Things for effective public relations activities: Are professionals ready?
The research explored public relations professionals' views on the potentials of adoption of
the Internet of Things (IoT) for their functions. High level of competitiveness in business …
the Internet of Things (IoT) for their functions. High level of competitiveness in business …
Futurology reorientation nexus: Fourth industrial revolution
B Nyagadza - Management Education and Automation, 2021 - taylorfrancis.com
Fourth Industrial Revolution has the potential to transform the International Management
Education futurology both positively and negatively. The purpose of the theory is to describe …
Education futurology both positively and negatively. The purpose of the theory is to describe …
The circular model of “SOME” on digital public relations management of Universitas Islam Riau
Background: The transition of information channels used by the general public today is
increasingly centered on digital media. This is indeed an opportunity for various institutions …
increasingly centered on digital media. This is indeed an opportunity for various institutions …
Bot Versus Humans: Who Can Challenge Corporate Hypocrisy on Social Media?
Social media offer opportunities for companies to promote their image, but companies online
also risk being denounced if their actions do not align with their words. The rise of social …
also risk being denounced if their actions do not align with their words. The rise of social …