The second-generation Web has amplified and extended new ways of online
communication. Millions of people now interact through blogs, collaborate through wikis …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

As more and more marketers incorporate social media as an integral part of the promotional
mix, rigorous investigation of the determinants that impact consumers' engagement in …

This book focuses on practical strategies you can use to communicate more effectively in a
variety of contexts, including interpersonal, rhetoric, group, business, education, health care …

" One of the best textbooks in intercultural communication for undergraduate students"—Mo
Bahk, California State University, San Bernardino How does the Syrian refugee crisis, the …

Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial
as consumers have potential to reach global audiences quickly and easily. This article …

With an emphasis on peer–produced content and collaboration, Wikipedia exemplifies a
departure from traditional management and organizational models. This iconic" project" has …

Are established methods of content analysis (CA) adequate to analyze web content, or
should new methods be devised to address new technological developments? This article …

Wikipedia has been the poster child for large-scale online open collaboration while few
other online open collaboration initiatives have achieved similar success. How did …

Look around at today's youth and you can see how technology has changed their lives. They
lie on their beds and study while listening to mp3 players, texting and chatting online with …