Advertising on mobile devices has large potential due to the very personal and intimate
nature of the devices and high targeting possibilities. We introduce a novel B-MAD system …

Searching books in large libraries can be a difficult task for novice library users. This paper
presents SmartLibrary, a location-aware mobile library service demonstrated in the main …

Mobile services differ from other services because of their temporal and spatial attributes.
Mobile services additionally differ from each other in their value-added to the end-user …

This paper presents experiences on using five different self-report methods, two adopted
from literature and three self-created, for collecting information about emotional responses to …

Technologies of 3G and beyond open up new opportunities to develop and commercialize
context-aware services that utilize information like user location and social context. Although …

In this paper we discuss the prospects of using marker based Augmented Reality for context
aware applications on mobile phones. We also present the UMAR, a conceptual framework …

Mobile services are steadily gaining greater foothold in everyday life, both in leisure and
business. However, a real mobile services breakthrough, other than voice calls and SMS …

This paper studies consumer acceptance of mobile services. The theoretical framework of
the study is based on extended Technology Acceptance Model (TAM). The empirical part of …

This chapter shows how retailers–without any previous experience or education–utilize a
new mobile advertising channel. The chapter focuses on permission-based mobile …

This paper proposes and implements a low-cost GPS tracking system using GPS and GPRS
on cheap mobile phone devices. The proposed system allows a user to view real time …