Scholars have suggested that design thinking and effectuation theory may enrich each
other. However, to date, we lack deeper theorizing and empirical evidence to further …

The realm of entrepreneurship has seen a rise in research on effectuation from the
perspective of cognition, which has sparked significant discussion among academics due to …

Effectuation research suggests that effectuation is most appropriate in pure uncertain
conditions. However, effectuation research is unclear about how decision-makers respond …

While uncertainty is generally recognized as an aversive contextual condition, several
research studies confirm that market-oriented firms deliver a better new product performance …

Effectuation has become one of the core theoretical approaches in entrepreneurship
research and attracted significant scholarly attention for over two decades. However, despite …

When creating and scaling an entrepreneurial venture, founders often face high
entrepreneurial demands, straining their well-being. Drawing on job demands-resources …

New ventures that internationalize aggressively from or near founding have been of
continued interest in international entrepreneurship. A rich literature now exists in which …

This research is possibly the first of its kind to present a thorough analysis of performance
measurement approaches in small business researches. To make this study centred on …

The possibility that small and medium-sized enterprises (SMEs) mix and match prediction
and non-prediction while making decisions during internationalization remains a highly …

This paper illustrates how the lens of effectuation and frugal innovation can be employed to
understand digital entrepreneurial practices in development contexts. It presents the case of …